Public Relations


Improve health communication competencies, and create a positive impact in the community through education, improved health literacy in the public and private sectors through effective, and tailored health communication campaigns, interventions, community outreach, engagement initiatives, and Partnerships.


  • Provide education, resources, outreach, and engagement activities to empower the community to make informed health decisions and choices about their health.

  • Improve the communication of health-related information between and among health consumers, physicians, students, other health care professionals, and the general public through education, and dissemination of effective health communication strategies.

  • Planning and executing public relations programs that effectively communicate MOPH achievements, news, highlights, and messages in the media in Qatar and outside, ensuring proper positioning, and branding of the MOPH.

  • Enable and equip healthcare departments, and organizations to effectively communicate for improved health outcomes.

  • Facilitate the exchange of information between the MOPH and the general public.

  • Strengthen International Health Diplomacy in the EMRO Region and WHO.


  • A better informed community of priority health issues in Qatar.

  • A preventative approach to handling all disease types by increasing awareness and changing behaviors, focusing on risk factors, chronic diseases, and infectious diseases.

  • Increased partnerships with the private sector “CSR”.

  • Better coordination between all health players in Qatar, and other relevant organizations like MOE, Media, and Awkaf.

  • A focus on community involvement in addressing health issues and concerns, to build ownership, and ensure sustainability.

  • Planning and executing evidence based interventions, with extensive use of research for all planning and evaluation purposes.

  • Setting and focusing on program Communication and using a well balanced media mix to achieve results through using of traditional and non traditional media.

  • Strengthening internal communication within the MOPH to build a higher sense of loyalty of Council staff.

  • Maintaining a consistent look and branding of the MOPH in all types of media.

  • A collaborative work relationship with international and Regional Organizations.

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